When
Healthy Food is Not
By
Candice Choi
Associated Press
ALBANY,
N.Y. (AP)-On a mission to whip herself
into shape, Kate Kowalczyk tossed out the junk
food and stocked up on her idea of good-for-you
staples like yogurt and low-fat cookies.
Despite
her persistence, the 35 pounds she was trying
to shake wouldn't budge.
It turns out those "healthy'' foods were
just as fattening as the chips and soda they replaced:
The yogurt was filled with Reese's Pieces and
the low-fat cookies were brimming with sugar that
kept her hunger on razor's edge.
As
concerns grow over rising obesity rates, so does
confusion about the difference between what is
healthy and what aids weight loss-with many believing
the two are interchangeable.
"That's
why so many people just give in and so many diets
fail,'' said Christine Gerbstadt, spokeswoman
for the American Dietetic Association.
Foods
with wholesome images-nuts, yogurt and granola-are
often consumed with abandon by dieters and end
up sabotaging them, she said. Many brands of granola,
for example, can be packed with up to 600 calories
per cup and are loaded with more sugar than a
cup of Cap'n Crunch.
While
foods like granola and yogurt are certainly more
nutritious than a bag of Cheetos, it's important
to pick the lower-calorie brands that are not
loaded with sugar or fat.
"When
you have different choices and brands, just look
for the ones with lower calories,'' Gerbstadt
said.
Still,
some weight watchers manage to convince themselves
blueberry pie has its place in a diet-simply because
it features a fruit, said Marlene Clark, a registered
dietitian at Cedars Sinai in Los Angeles.
"Just
because the basic thing is healthy doesn't mean
it's a healthy dish,'' Clark said.
That's true for fish and vegetable dishes, too,
which may have been prepared with loads of butter,
cream, or breading, she said.
According
to a survey by the Washington-based Food Marketing
Institute, 59 percent of shoppers were trying
to eat a healthier diet last year, up 14 percent
from 2000. Forty-two percent of those shoppers
said losing weight is a health goal that influences
their purchases.
But
confusion is rampant about what healthy means;
the same survey found 20 percent of respondents
didn't know what "organic'' meant, except
that it was "better for you.'' But even foods
labeled organic or "natural'' can have just
as many calories.
An ounce of Pringles potato chips contains 160
calories, for example, while potato chips made
by the organic food company Barbara's Bakery have
150 calories for the same serving size.
Frito
Lay's Tostitos Natural Blue Corn Tortilla Chips
and the brand's Restaurant Style Tortilla Chips
each have 160 calories per serving.
Yet
people seem to binge on "natural'' snacks
free of guilt, even though there is virtually
no calorie difference in many instances, Clark
said.
Although
there are no figures tracking the growth of "natural''
foods, health experts say they are seeing a growing
abundance of such products riding on the coattails
of the booming organic food market-which grew
13 percent to $18.4 billion in 2004, according
to FMI.
"It's
all in the advertising-you see this bright packaging
that says it's good for you,'' said Kowalczyk,
34, of Troy, N.Y.
Since
joining a weight-loss support group at work last
month, Kowalczyk has learned to look beyond the
veneer of "healthy'' products and pay attention
to calories.
"Rather
than using all the marketing claims, the best
thing to do is turn the product over and look
at the nutritional facts to check the caloric
content-and pay attention to the serving size,''
Gerbstadt said.
When
scaling back calories, Gerbstadt said it is important
to get as many vitamins and nutrients as possible
since less is being eaten. Making substitutions-like
an apple instead of applesauce-is a good way to
keep calories down and nutrition up, she said.